Cosmetics and personal beauty care product companies can directly engage with consumers requiring more information before making a purchase – and 1:1 texting provides an opportunity to establish that relationship quickly.
Sabinsa has had a busy year launching a raft of new active ingredients aimed at the fast-growing cosmeceutical markets. Simon Pitman spoke to the company's marketing director, Shaheen Majeed, to find out about the importance of having these ingredients...
